创意组长Group Head (Copy Base)

25K-50K
上海 黄浦区
经验5-10年
全职
发布于 2019-11-14

创意组长Group Head (Copy Base)

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职位描述 Job Description

Group Head Copywriter

Location: Shanghai


OVERVIEW

Group Head Copywriter is responsible for managing the overall copywriting efforts for a specific client(s). Also managing other copywriters in their overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences. 

 

CORE RESPONSIBILITIES

  • Write, edit, post, and proof content and copy

  • Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects

  • Work with the team to develop digital media experiences that exceed client goals, carry out the creative vision, and fulfill Marketing & Strategy's mission

  • Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and digital signage

  • Assist in leading, developing and growing the copy/content team

  • Disciplinary focus on developing compelling creative within interactive communications ranging from websites to online media

  • Serve as lead in communicating and presenting copy to internal teams and clients

 

REQUIRED SKILLS/ EXPERIENCE      

  • Bachelor’s degree required

  • Major in Advertising, Journalism, English or Communications preferred

  • At least 7 years of copywriting or editorial experience in advertising or marketing environments

  • Awareness of multi-disciplines of offline & online marketing, website, packaging, design

  • Ability to work with multiple stakeholders while maintaining strong professional relationships

  • Ability to provide inputs into strategic plans and convert to implementation

  • Good presentation and people management skills

  • Proficiency in English and Mandarin

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