职位描述 Job Description
Group Head Copywriter
Location: Shanghai
OVERVIEW
Group Head Copywriter is responsible for managing the overall copywriting efforts for a specific client(s). Also managing other copywriters in their overall efforts to research, conceptualize, write, proofread and edit original content and digital experiences.
CORE RESPONSIBILITIES
Write, edit, post, and proof content and copy
Communicate with team leads to coordinate concept, copy, interface, graphic design and navigational structure of project with functional aspects
Work with the team to develop digital media experiences that exceed client goals, carry out the creative vision, and fulfill Marketing & Strategy's mission
Actively seek out and help define new creative possibilities for client engagements, from rich media ad units and social media programs, to original video scripts and digital signage
Assist in leading, developing and growing the copy/content team
Disciplinary focus on developing compelling creative within interactive communications ranging from websites to online media
Serve as lead in communicating and presenting copy to internal teams and clients
REQUIRED SKILLS/ EXPERIENCE
Bachelor’s degree required
Major in Advertising, Journalism, English or Communications preferred
At least 7 years of copywriting or editorial experience in advertising or marketing environments
Awareness of multi-disciplines of offline & online marketing, website, packaging, design
Ability to work with multiple stakeholders while maintaining strong professional relationships
Ability to provide inputs into strategic plans and convert to implementation
Good presentation and people management skills
Proficiency in English and Mandarin
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