Media Planning Manager / Media Planner 媒介策划经理/媒介策划

职位描述 Job Description

工作职责

· 通过市场调研和情报，全面了解市场，商业，消费者和媒体

· 分析消费者洞察和媒体行为模式，提出有价值的观点

· 支持媒体策略策划规划，参与制定媒体策略和提案

· 与创意团队合作，实现媒体创意并准备提案内容

· 与策略策划策划团队合作，从媒体策划和内容角度为整合策略做出贡献

· 与数据分析团队合作，从媒体战役结果中获得洞察并提出优化观点

· 与主要媒体合作伙伴保持良好关系，掌握媒体格式，内容趋势，技术和解决方案的最新知识

KEY RESPONSIBILITY

· Understand market, business, consumer and media through market research and intelligence reports.

· Analyze consumer insight and behavior patterns and provide value views.

· Support media planning lead to develop media strategy and proposal with team.

· Work with creative team to realize media ideas and prepare proposals.

· Work with integrated planning team to contribute to integrated strategy from media planning’s standpoint.

· Work with data analytics team to extract insights from media campaign results and provide ideas to improve.

· Maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

资质要求

· 本科及以上学历，2年以上相关工作经验

· 熟练使用媒体规划工具，例如CNRS，iresearch

· 对新事物具有强敏感度，喜欢学习新东西

· 乐观积极、热爱挑战、对风险的容忍

· 出色的方案撰写和表达能力

· 合作协调能力和沟通能力

· 熟练的中英文双语工作能力

· 熟练使用PowerPoint、Excel等办公软件

QUALIFICATIONS

· Bachelor degree or above,2+ years related experience

· Proficiency in media planning tools e.g. CNRS, iresearch

· Keen with new trends and concepts, love learning new things

· Optimistic, embrace challenges, willing to take risks

· Outstanding proposal writing and presentation skills

· Good interpersonal communication skills

· Proficiency in workings tool e.g. office PPT, Excel

· Proficiency in verbal and written bilingual communication skills