职位描述 Job Description
工作职责
· 从市场调研和智库报告中深入了解市场、生意、消费者和媒体
· 为解决生意和传播的挑战,提出策略的洞察和观点
· 支持策略策划主管撰写内部的工作简报和策略策划方案项目管理
· 与团队共同制定品牌传播策略、创意策略和数字营销策略
· 与业务管理、创意、媒体投资等团队紧密合作,撰写整合的提案
· 与数据分析团队和业务管理团队合作,提供战役结案报告分析和洞察
资质要求
· 大学本科以上学历, 2年以上行业策略策划/业务管理经验
· 对新事物具有强敏感度,喜欢学习新东西
· 乐观积极、热爱挑战、对风险的容忍
· 出色的方案撰写和表达能力
· 合作协调能力和沟通能力
· 熟练的中英文双语工作能力
· 熟练使用PowerPoint、Excel等办公软件
KEY RESPONSIBILITY
· Extract insights about market, business, consumers and media from intelligence reports and studies.
· Provide strategic insights and views for solving business related communication challenges.
· Support strategic planning leaders to write internal brief and manage strategic planning projects.
· Work with closely Strategy & Planning team to create communication strategy, creative strategy and digital strategy.
· Work closely with Business Management, Creative and Media Investment team to prepare integrated proposals.
· Work closely with Data Insight & Analytics team to study campaign results and provide learning and insight.
QUALIFICATIONS
· Bachelor degree or above 2+ years related experience
· Keen with new trends and concepts, love learning new things
· Optimistic, embrace challenges, willing to take risks
· Outstanding proposal writing and presentation skills
· Good interpersonal communication skills
· Proficiency in workings tool e.g. office PPT, Excel
· Proficiency in verbal and written bilingual communication skills
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