Branding Strategy Senior Planner （Auto Client）资深品牌策略 汽车客户

职位描述 Job Description

Keyword

IMC campaign (Traditional + Digital); Auto clients;

Responsibility:

• Ensure fully understand client needs from account team and clearly brief to creative team client’s problem, insight and solution;
• Analyze market data and research findings to develop insights into the category, brand and consumer and inspire creative ideas through workshops;
• Monitor and interpret cultural and social trends relevant to client’s business to bring consumer insights to life;
• Analyse competitive communications to identify unique positioning opportunities;
• Actively lead and involve in new business and brand strategy pitching;

Requirement:

• Bachelor or above degree is required;
• 2-3 years or above experience in advertising agency, PR agency, market research agency or client side;
• ATL traditional background is preferred;
• Able to handle clients independently;
• Excellent communication and interactive skills;
• Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations);
• Skills in tools like PowerPoint, keynote, etc. to build compelling presentations.