Branding Strategy Senior Planner (Auto Client)资深品牌策略 汽车客户

15K-25K
上海 徐汇区
经验3-5年
全职
发布于 2019-10-24

Branding Strategy Senior Planner (Auto Client)资深品牌策略 汽车客户

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职位描述 Job Description

Keyword

IMC campaign (Traditional + Digital); Auto clients;

 

Responsibility:

• Ensure fully understand client needs from account team and clearly brief to creative team client’s problem, insight and solution;
• Analyze market data and research findings to develop insights into the category, brand and consumer and inspire creative ideas through workshops;
• Monitor and interpret cultural and social trends relevant to client’s business to bring consumer insights to life;
• Analyse competitive communications to identify unique positioning opportunities;
• Actively lead and involve in new business and brand strategy pitching;

Requirement:

• Bachelor or above degree is required;
• 2-3 years or above experience in advertising agency, PR agency, market research agency or client side;
• ATL traditional background is preferred;
• Able to handle clients independently;
• Excellent communication and interactive skills;
• Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations);
• Skills in tools like PowerPoint, keynote, etc. to build compelling presentations.

 

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官网:http://mccann.com/