Planning Director (Beauty client)

上海 徐汇区
发布于 2019-09-16

Planning Director (Beauty client)


职位描述 Job Description

Key Responsibilities:

1.Strategic, analytical and creative mindset in crucial with a good mix of experience in brand planning and digital strategy development with some level of global exposure. This candidate would need to have a rich understanding of consumer insights, China digital/media eco-system and be a source of new ideas, inspiration and translate strategic insights into compelling creative ideas that deliver results
2.Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.
3.Lead the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities
4.Identify, source and manage third party and bespoke research for client projects when necessary.
5.Manage multiple projects and timelines concurrently and effectively
6.Work collaboratively with account management to lead strategy development and with Creative team to shape effective creative product.

1. Curious, investigative and a quick learner. Seeking a person with agile mind in adapting creative thinking & visions into tangible strategies. Sharp, analytical person who thinks logically and sees through human insights. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas. AM background with good presentation skills and very proficient in presenting ideas and strategies.
2. 8 years + required in Planning or Account Servicing field (at least 5 years in Planning).
3. Good in English (both reading and speaking) .



McCann 麦肯 上海

McCann 麦肯 上海

上海 卢湾区