Digital & CRM Account Director 客户总监 (6-month contractor)

职位描述 Job Description

该职位为期6个月，可以交金，需要全职坐班。

希望应聘者有CRM方面的经验，若有汽车客户CRM项目的经验更佳。

PRINCIPAL RESPONSIBILITIES:

·       Develop marketing plans for various product launches and advertising campaigns for JLR.   Needs to really understand the automotive industry, various trends, competitive challenges and identify opportunities to grow the JLR business.

·       Needs to really embrace and advocate a fully-integrated approach to marketing.  Must be extremely adept in talking about broadcast media, online media, social media, mobile marketing, experiential and CRM with confidence.  Must have a clear vision of how big ideas can work cross-medium and support accordingly.

·       Work closely with JLR’s marketing department, developing and articulating key business objectives.  This includes proactively developing plans and helping prioritize key projects that will help grow and strengthen the Jaguar business.  Needs to also be able to work with other departments within JLR – Sales, Operations, Legal, Product, PR, etc. – to develop more comprehensive business objectives.

·       Serve as conduit to the Spark44 SHA office to ensure the team clearly understands the business goals, has the information necessary to streamline the creative approval process and can help navigate work throughout the JLR organization (marketing, finance, purchasing, legal, product, sales, etc.)

·       Work very closely with partner agencies to develop integrated marketing plans. 

·       Consistently communicate with JLR/Spark44 global teams to ensure integration cross-regions. 

Most importantly, this not a “meeting coordinator” or an “admin” position – just setting up meetings and handling daily client requests.  This position requires a strong leadership mentality in helping JLR’s marketing department operate more effectively.  Lastly, must embrace the Spark44 culture and attitude.

PERSON SPECIFICATION:

·   BA in Business (Marketing, Management); MBA is ideal

·   10+years related experience (agency and/or automotive experience strongly preferred)

·   Strong presentation and Excel skills

·   Proficiency and aptitude with computer hardware/software

·   Strong oral and written communications skills

·   Team leader

·   Strong service orientation

·   Strong organizational skills

·   Strong analytical, problem solving and decision-making skills

·   Ability to work effectively under pressure and meet deadlines

·   Ability to work independently and in teams