Planning Manager - 策略经理

职位描述 Job Description

 Responsibilities:

1.    Define brand strategy on basis of customer understanding and market research.

2.    Lead moderating FGDs, workshops to turn information into actionable insights.

3.    Develop clear points of views and communicate across the Account team in a logical way.

4.    Collaborate with Account team and Creative team to shape campaigns that attract and engage consumers.

5.    Build client relationships from a strategic perspective and sell ideas by presenting compelling stories.

Requirements:   

1.    Bachelor’s degree or above, with fluent English.

2.    Generalist of planning strengths, combination of traditional and digital planning skillset.

3.    5+ years’ practical strategic planning experience in 4A agency, better served Food and Beverage clients.

4.    Working knowledge of enterprise-class analytics tools and platforms.