ACD copy 创意副总监 - 文案

职位描述 Job Description

Keyword

IMC campaign (Traditional + Digital); Auto clients;

RESPONSIBILITIES

The planning and writing of the advertising copy of brand social interactive marketing;

Lead the creative team to provide creative strategies and guide and supervise the team's creative execution.

Independent creative thinking ability and logical thinking ability, excellent creative ability and copywriting ability.

Familiar with the interactive marketing mechanism, can participate in the planning stage of creative thinking and copy writing;

Be responsible for the proposal and planning of brand projects, participate in the creation of the discussion, with the implementation of the relevant documents;

Responsible for the customer's campaign, hot topics creative discussions, and creative thinking and creative projects;

Have the basic proposal ability, communication ability, and can provide the necessary training and guidance for the Department to complete the work, improve work efficiency.

WHAT ARE THE REQUIREMENTS?

More than 8 years working experience in copy;

Good understanding of ATL and digital advertising;

Good consumer insight, want to send idea, superior copywriting ability;

Good at all kinds of content, style of copywriting, skilled use of office software;

Active thinking, good communication skills, enthusiasm and sense of responsibility, and team spirit;