Strategy Director(汽车客户）

职位描述 Job Description

Responsibilities:

·         Formulate brand strategy architecture, including positioning, attributes, appeal, medium to long-term development plan.

·         Formulate and execute overall plan for brand and product launches and communication. Consolidate resources to ensure execution. 

·         Research, analyze and define brand target audience, user requirements, formulate communication strategies accordingly. 

·         Creative planning, design and execution based on brand strategy. 

·         Corporate identity, brand and product visual identity development and implementation 

·         Partnership planning and execution with regard to brand and product. Partnership ecosystem layout definition. 

·         Formulate product strategy, including positioning, selling points, user value proposition.

·         Develop product manual, presentation and related tools. 

·         Budget planning, execution and management.  

Capability:

·         Industry experience: High-tech consumer electronics, luxury products, premium new energy vehicle brands, etc. 

·         Role experience: brand positioning and creative strategy setting and execution, preferably with previous exposure to premium brands in early stages of establishment and expansion.

·         Years of experience: 5-10 years in Auto category.