Planning Manager 媒介策划经理

职位描述 Job Description

Core Purpose of job

In this role, you will have full responsibility for day to day activities on the client(s) assigned. You are the overall incharge of handling the daily operational work in alignment with the collaborative resource. You will manage full media service including integrated media strategy proposal on both traditional and digital media activities, media intelligence updates andpost evaluation reports. 

3 best things about the job:

1, You will be learning about other media constantly, and becontributingto campaigns that cover every media channels.

2,You will receive direct coaching from agency’ssenior members andtraining across all communication disciplines.

3, You will befully involved in the marketing communication process through working closely with client’s media and marketing communications team.

 KPI Metrics

Client satisfaction

Campaign management

Newbusinesscontribution               

Position of the role

This role reports to the AD/GM.  This manager needs to take care of junior teammembers in the team providing training to them as well as the quality control.

Responsibilities of the role:

Partner with planning team and external media partners to drive integrated solutions.

Provide regular reporting andoptimization reports to continually enhance client’s programs.

Overseeing the quality of work that gets delivered to the client.

Talent development by managing the junior team members and be responsible for their delivery & quality of work.

Client liaison and relationship development

 Tasks & Measurements

In three months:

You will be up tospeed with the competitor landscape for the client's industry

Demonstrate  understanding andability to use clients using data to gain actionable   insightson business challenges

Built a good relationship with clients, aswell as relevant internal and external stakeholders

   In six months:

Taken control of the day to daymanagement of the client’s media planning communication activities.

Anticipated what is needed to stayontrack to secure, grow and solidifying client relations, and to takeactionappropriately.

Provided training for the junior level in the planning team as well as to the integrated planning team

 In 12 months:

Led and completed annual review/planning proposal for the client assigned.

Led and implemented new initiatives for the client assigned.

What you will need: 

Solid 5 years and more experience workingin digital media within an agency.

Good understanding of all media channels,both traditional and digital.

Demonstrate sharp, strategic&critical thinking and effective problem solving skills.

Consistently exhibit natural curiosity and dynamism.

Effectively work collaboratively.

Innate ability to respectfully challenge the status quo.

Excellent communication skills and experience working across large media budgets.

Business proficiency in English and Chinese.