职位描述 Job Description
Position: Marketing Specialist
Working location: Songjiang Shanghai
*简历请投:ctang@aco.cn
We’re seeking a marketing specialist to help craft insightful and creative concepts and content, and communicate to market via various media to leverage the brand and leads generation. Candidates must have a passion for marketing, and your experience must include digital marketing and copywriting.
上述薪资范围是网页固定框架,优秀人才薪酬具体面议。
Responsibilities:
· Manage the marketing communication strategy, activity planning, content for brand leveraging and leads generation
· Collaborate with IT and agencies for the design and operation of the website, social media platform, or e-commerce for timely updates and the best customer experience, engage brand-user interaction.
· Create visual design solutions that address business, brand, market, and user requirements, with strong insightful message and compelling.
· Provide creative copywriting content contributing to all type of communication platforms, i.e. digital, print, film, events, both short and long-form.
· Collaborate actively with sales and product management, technical support functions to produce contents, campaigns, tools from conception to completion
· Manage vendors and agencies, to ensure best quality output.
· Plan and organize exhibitions, company events.
· Constantly optimize SEO; Measure and report performance of all marketing activities including social media and assess against goals (ROI and KPIs)
· Ensure image inventory is developed and maintained, with leveraged quality meets group standard
· Develop e-commerce concept and execution
· Be in charge of the in-house show room.
· Guide and support sales and other functions to act in line with the company branding guideline.
Requirements:
* Education: graphic design, visual art, web design, marketing, or journalism;
* 3-5 years marketing communication experience, must include digital marketing communication experience and copywriting. Depth understanding of the digital dynamics.
* Being alert on market dynamics and creative on the content creation and storytelling, on-brief and compelling - No matter the topic, you’re able to put it into words that make it real, passionate to make difference by storytelling.
* Highly energize and passionate about marketing and mass communication work, Self-motivated and resourceful, proactive; a proven do-er, take initiative with a “can do“ and “try new” attitude.
* Skilled in using industry standard design tools (Photoshop, Illustrator, InDesign); Web development experience is a plus (HTML5, CSS3, JavaScript, jQuery)
* Equally effective when working independently or in teams. Strong communication and interpersonal skills, flexible and positive team player that enjoys working in collaborative scenarios across teams and disciplines.
* Strong work ethics and takes pride in the quality of their work. Deadline driven and ability to work well under pressure; Be able to work on multi-tasks.
* Native Chinese, fluent in English.
中文要点说明
- 市场部专员
- 新闻、平面设计、视觉艺术或者电子商务专业教育背景;
- 具有文案策划、和数字化营销的经验和能力;
- 拥有良好的美学品味及审美能力
- 面试时需要带文案创作作品
- 汇报对象: 总经理
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