(Senior) Copywriter （资深）文案

职位描述 Job Description

-FREELANCER OPPORTUNITY IN Shanghai- 

 CORE RESPONSIBILITIES

-Research brand, competitor, pop culture, and other relevant sources understand voice appropriate for the brand and the audience of the medium

-Execute on assigned deliverable while collaborating closely with Art Director

-Write effective and compelling short or long-form copy for all communication channels

-Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision

-Contribute to brainstorming and conceptualizing activities

-Rationalize / articulate compelling reasons behind tone, style, structure and voice of related communications

REQUIRED SKILLS/ EXPERIENCE      

-Bachelor’s degree required

-Major in Advertising, Journalism, English or Communications preferred

-3+ years of copywriting experience in Digital advertising/Social or marketing environments

-3C client serving experience is a plus