职位描述 Job Description
WHO ARE WE?
Truth Well Told is the McCann Promise.
McCann Erickson is the world’s largest advertising agency network. We operate 180 offices in more than 120 countries and boast a client roster that includes preeminent global marketers and many of the world’s most famous brands. As part of McCann Worldgroup the world’s leading marketing communications group, we create integrated marketing solutions that transform brands and grow our clients’ businesses. We want to build on our reputation through strengthening the talent across all of our teams and further deepening our unique culture.
McCann Erickson has created some of the best-known most iconic advertising campaigns of the last century. Today, as innovation moves across every boundary – from disciplines to geography to the state of consumer relationships – McCann continues to define the direction of the advertising business as a whole. The McCann Erickson family of agencies is now one of the world’s largest and most integrated and coordinated global marketing networks.
Keywords:
Bilingual (English&Chinese) / Cosmetic Client / IMC campaign
RESPONSIBILITY
Has a thorough understanding of the planning, creative and production processes.
Proactively gathers the necessary information to plan and implement each client project.
Provides timely issuance of all documentation: proposals, project initiations, creative briefs, estimates, timelines, meeting summaries, and status and budget reports.
Produces client budgets and estimate updates
Works in a proactive manner to provide client campaigns with the greatest amount of added value through communications
Requirement
At least 3 years of experience mainly in ATL field.
Experience in traditional agencies and Multinational FMCG brands account management
Experience in leading client project individually
Ability to operate in a systematic and logical manner, with use of good judgment
Highly skilled in building and managing project schedules and timelines
Experienced with multiple campaign lifecycles from business development to final delivery
Experienced in providing solution oriented problem-solving approach
Analyses client input, together with background knowledge, research, field feedback, etc., to produce full communications plans.
Bilingual in English and Mandarin (reading, writing and conversing)
McCann Erickson is famous for pioneering many of the brand communications practices that have become today's essential approaches. Through its bedrock commitment to Truth Well Told, McCann has evolved advertising into a strategic business expertise that can deliver effective, high-impact creativity anywhere in the world, and in any media format, from mass-market traditional to leading-edge digital.
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