Senior Planner / Planning Manager

职位描述 Job Description

 Provide the creative teams with brand and consumer insights

 Inspire and help creatives to have a better understanding of consumers

 Write inspiring briefs and oversee the creative development process

 Think creatively, and facilitate creative thinking in others

 Bring consumer insight and research interpretation to communication planning

 Identify the audience for a campaign and the optimum method of communication

 Monitor cultural and social trends and their impact on consumer’ attitudes, behavior, and perceptions

 Identify the role for different forms of engagement in solving business problems

 Recommend and commission research to inform the campaign strategy and develop clients’ advertising and marketing plans

 Work closely with the Business Development team to develop pitch strategies

 Ensure quotes and invoices are completed on a timely basis

 Update work in progress and timesheets weekly