媒介执行/资深媒介执行 Media Executive

职位描述 Job Description

Job Description & Main Task

1. 对接维护各类线上媒体（包括站内外达人及明星、淘宝、淘达人、小红书、微信、微博等），进行媒介执行；
2. 对常用媒体进行比价以及媒介商务执行；
3. 对接客户执行及创意团队进行媒体投放执行，媒体内容制作执行等；
4. 对媒体投放以及数据监测进行数据分析和结案报告制作。

1. Communicat with and maintain various digital media resources (including inside and outside the station stars, Taobao, Taobao celebrites, Xiaohongshu, WeChat, Weibo, etc.) for media execution;
2. Performe price comparisons and media business execution on commonly used media;
3. Communicate with the clients and the executive and creative teams for media release, media content production , etc.;
4. Data analysis and final report production for media release and data monitoring.

 Qualification & Experience

1. 本科及以上学历，1-2年以上数字营销或社交媒体相关经验；
2. 熟知各类KOL、社交及直播平台、自媒体执行流程；
3. 具备媒体价值分析能力及媒体效果评估能力，有美妆及快消品类KOL资源者佳；
4. 有4A TP/SP经验者优先；
5. 有较强的数据分析能力。

1. Bachelor degree or above, more than 1-2 years of experience in digital marketing or social media;
2. Familiar with various KOLs on social media and live broadcast platforms, have the capacity in self-media execution processes;
3. Have the ability to analyze media value and media performance, and have good KOL resources of beauty and FMCG;
4. Experience in 4A as TP/SP is preferred;
5. Have data analysis capabilities.