Senior Planner (Auto Client) - 资深策略

职位描述 Job Description

Responsibilities:

1.    Define brand strategy on basis of customer understanding and market research.

2.    Develop IMC plan across online and offline channels.

3.    Develop social/digital activation plan based on campaign objective.

4.    Collaborate with Account team and Creative team to shape campaigns that engage consumers and deliver brand message.

5.    Build client relationships from a strategic perspective and sell ideas by presenting compelling stories.

6.    Lead team to regularly generate reports of brand monitoring and campaign review

Requirements:

1.    Bachelor’s degree or above, with fluent English.

2.    Generalist of planning strengths, combination of traditional and digital planning skillset.

3.    5+ years’ practical strategic planning experience in 4A agency, with category experience in Auto etc.

4.     Working knowledge of enterprise-class analytics tools and platforms.