Shopper Marketing Manager

职位描述 Job Description

Job Responsibilities：

• Provides insight driven, Shopper Marketing leadership to marketing and merchandising

• Development of annual retail marketing plans for customer and programs

• Advances key shopper marketing capabilities

• Establish clear strategies, positioning and activation plans to drive category / brand demand, penetration and or loyalty in collaboration with cross-functional partners.

• Champion 3-year shopper marketing vision across customer portfolio

• Expert in project management developing clear, efficient plans that include cross-functional alignment and agency execution

• Cultivates internal and external relationships to enhance shopper marketing capability across KO system, serving as a key resource in advancing customer objectives

• Provides Shopper Marketing support to Customer Leadership Team for top customer engagements

• Leverages industry relationships, shopper trends and competitive analysis to identify and build strong, effective and business growing solutions

• Growth Minded consistently demonstrates company leadership and growth behaviors

• Demonstrates ability to make resource decisions based on business priorities, customer needs

Job Requirements：

• Bachelor degree or above in related field

• 5-7 years of retail or digital marketing experience

• Proven results from a Customer-Facing role

• Developing and Executing Marketing Plans with agency partners

• People leadership and/or management - specifically, experience leading and influencing others

• Proven track record for delivering sustainable results for company and customer

• Propensity for creative problem-solving and opportunity identification

• Effectively communicates & builds relationships at all organizational levels

• Foundational understanding of consumer insight identification

• Advanced presentation skills - both preparing in PPT and delivering to an audience

• Strong Excel management