Senior Digital Planner / Associate Digital Planning Director 数字营销广告策略

职位描述 Job Description

Responsibilities 

Assist the Chief Strategy Officer to drive thought leadership in strategy of digital marketing communications and integrated marketing communications to help business grow up.

* Daily digital planning scope of work including:

a)  Insights & trends study and analysis of marketing communication and customer behavior changed in digital era.

b)  Brand / product digital marketing communication concepts development.

c)  Creative brief development and ideation facilitation.

d)  Integrated communication strategy and plan development.

e)  Work together with Creatives and Accounts to develop innovative content and help to grow relationships with clients.

* Be an inspiring team player in delivering idea innovation and thinking about content in new ways.

* Provide up-to-date knowledge & perspective on digital marketing communication trends.

Ideal Competency 

* At least 3-4 years proven experience in Digital Planning.

* Expert knowledge of Digital marketing communications.

* Fluent Chinese (primary) and English speaking and writing.

* Passionate, open-minded, fast learner, highly motivated by new thinking and new technology.

* Goal oriented and focused thinker.

* Good presentation skill and confident in using multi-media work tools.