职位描述 Job Description
Develop marketing plans for various product launches and advertising campaigns for JLR. Needs to really understand the automotive industry, various trends, competitive challenges and identify opportunities to grow the JLR business.
Needs to really embrace and advocate a fully-integrated approach to marketing.
Work closely with JLR’s marketing department, developing and articulating key business objectives. This includes proactively developing plans and helping prioritize key projects that will help grow and strengthen the Jaguar Land Rover business. Needs to also be able to work with other departments within JLR – Sales, Operations, Legal, Product, PR, etc. – to develop more comprehensive business objectives.
Serve as conduit to the Spark44 SHA office to ensure the team clearly understands the business goals, has the information necessary to streamline the creative approval process and can help navigate work throughout the JLR organization (marketing, finance, purchasing, legal, product, sales, etc.)
Work very closely with partner agencies to develop integrated marketing plans.
Consistently communicate with JLR/Spark44 global teams to ensure integration cross-regions.
Most importantly, this not a “meeting coordinator” or an “admin” position – just setting up meetings and handling daily client requests. This position requires a strong leadership mentality in helping JLR’s marketing department operate more effectively. Lastly, must embrace the Spark44 culture and attitude.
Qualifications
BA in Business (Marketing, Management); MBA is ideal
10+years related experience (agency and/or automotive experience strongly preferred)
Strong presentation and Excel skills
Proficiency and aptitude with computer hardware/software
Strong oral and written communications skills
Team leader
Strong service orientation
Strong organizational skills
Strong analytical, problem solving and decision-making skills
Ability to work effectively under pressure and meet deadlines
Ability to work independently and in teams
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