Senior Strategist/资深策略

职位描述 Job Description

The Senior Strategist is responsible for:

§  Building and developing strategically grounded marketing plans and providing key market insights and ideas for clients, to achieve the defined goals in align with clients

§  Composing other strategic approaching deck incl. execution proposal for diversified marketing activities, eg. New car launch, BTL event, social campaign, test drive, PR event, sponsoring etc.

§  Defining clear objectives/deliverables in align with internal and external stakeholders

§  Partner with client to define product positioning and product highlights to be communicated in chinese market based on deep understanding of industry and consumers.

§  Partner with client & creative team & account team to compose campaign launch master with timeline, milestones, and function team working proposal.

§  Close working with functional teams by client side to find synergy of diverse marketing activities in order to maximize the effect

§  Selling and closing the ideas internally and externally.

§  Localization of the global strategy that can be well adapted to China and chinese consumers.

§  Define the key message and communication tactics during the campaign launch phase.

§  Deliver progress reports, proposals to internal and external management teams and present appropriately.

§  Proving complex market analysis with insightful recommendations upon clients request, incl. but not limited to sales performance, show room leads traffic, event monitoring, and social buzz observation.

§  Ensure our planning is strategically led, considering consumer insight, business insight and coming up with strategic ideas and direction.

§  Work with team to deliver integrated planning across all touch points in line with our approach. Provides Account and Creative Team with strategic direction.

§  Coaching internal and external stakeholders on the meaning of marketing approach and suggest next steps to improve performance.

§  Partner with the digital, CRM teams to develop measurement & reporting plans for new and ongoing campaigns.

MAIN KNOWLEDGE:

§  Familiar with cross functional activities in term of marketing department in POV of client side

§  Familiar with marketing KPIs and metrics for brand and product communication

§  Deep understanding and analytic ability about various reporting include (but is not limited to): Owner studies, media behavior, social media, paid & organic search, advertising effectiveness, brand tracking etc.

§  Seek out, learn and actively use new media channels, technologies for creative idea/platform and be able to apply this experience to innovate new solutions aligned with client needs

§  In-depth investigation skill of the automotive and other benchmarking studies for future strategic recommendations

§  Participate in the exploration and understanding of new industry trends in terms of automotive, advertising, creative, etc.

WORKING BACKGROUND

§  Strong presentation skills

§  Proficiency and aptitude with computer hardware/software

§  Strong oral and written communications skills

§  Strong analytical, problem solving and decision-making skills

§  Ability to work effectively under pressure and meet deadlines

§  Ability to work independently and in Teams

§  Displays a high level of strategic problem solving skill and lateral thinking.

§  Bilingual (Chinese and English)

§  Strong critical, creative, and analytical thinking skills, coupled with a great sense of curiosity

§  Detail oriented, with an ability to communicate complex data sets and findings to non-technical stakeholders

§  Ability to problem solve under pressure and during time-sensitive projects

§  Follows through with commitments and fosters mutual trust with fellow Innovators

§  Assumes additional responsibility without being asked

Encourages fellow team members to make innovative contributions and embrace new ideas

CORE/COMMUNICATION SKILLS

§  Exceptional communication skills, both verbal and written. Must be able to write simply and persuasively

§  Able to articulate and present ideas with conviction - excellent presentation skills (both in-person and via phone)

§  A clear communicator, in person and in writing. Must be able to clearly communicate across a range of abilities, from early starters to the C-Suite

§  Must be able to construct metrics reports, using charts and graphs, that are visually pleasing while comprehensive and informative

§  Highly organized and flexible

§  Commercially aware

§  Approachable, outgoing and diplomatic