Strategy Planning Director 策略总监

职位描述 Job Description

WE ARE LOOKING FOR

Local Chinese (oversea experience preferred) with strategic output written and presented in Chinese.

Solid brand /business planning experience for FMCG, F&B, Youth, Local clients. Innovation and NPD experience.

Depending on the level of the role, we seek strategic talents with 5- 8 years of solid strategic planning experience of at international 4A agency. Digital/social agency experience a plus.

You are responsible for leading strategy for MWG client brands, across different MWG disciplines.  This key role will be responsible for partnering closely with our account and creative teams to lead creative strategy on assigned accounts and maintain positive client relationships.  You'll make sure our team is acting as resident consumer experts, developing insights that are actionable and inspiring for clients and internal teams.

You will define how a particular strategy can help a client add value to their business, and inspire creative teams in order to achieve this. You use research, trends and data on markets, consumers and culture to help identify and craft inspiring briefs.

Key Responsibilities

Develop strategic directions that lead creative teams to solutions that delight the client whilst exceeding the agreed performance objectives

Become a "warehouse" of rich understanding of customer insights - understand the mind-set, motivations, lifestyles and belief structures of based on target behaviours, motivators and barriers, for use in all work

Be a source of new ideas and inspiration. Proactively leverage insights and funnel them into actionable recommendations - not just for existing projects, but new ways to look at the client's business

Push for excellence in all aspects of the work – strategy, idea, execution and performance evaluation

Establish performance metrics for our solutions and measure these to prove their effectiveness

Establish MWG as a trusted, deeply valued partner of clients when it comes to digital thinking

Lead visible initiatives that will position MWG to be at the forefront of planning and strategy

Make recommendations to clients on whether research is required, interpret research findings, and translate strategic insights into compelling creative ideas that deliver results

Working collaboratively with agency partners, design, develop and help populate bespoke channel planning solutions for integrated campaigns

Develop expertise of using McCann knowledge resources like Truth Central and turn data into provocative strategy for client brands

Champion McCann culture, values and way of working amongst team members

Knowledge & Experience

Master Degree in Management, Bachelor Degree with strong pedigree experience

Global exposure, international experience with local cultural understanding and sensitivity

Demonstrate ability to transform consumer insights into powerful creative platform and carry through all execution touch points.  Proven expertise in insight mining, creative briefing, working closely with creative teams, building/selling creative work.

Strong understanding of culture and social media usage across multiple Asian countries

Research fluency and ability to turn information into insight

Proven expertise in insight mining, creative briefing, working closely with creative teams, building/selling creative work.

A natural born creative planner (Creative minded)

Passionate in driving fame

Hungry to learn new things

Proactive in taking ownership

Team player and can steer audience in the room

Opinionated, original thinking

Able to lead /inspire both creative and junior planners

Multi-tasker, can handle stress and intensive workload

Not arrogant/big ego

Extrovert preferred (not necessarily extrovert in the personality test) but flexible /expressive when needed