职位描述 Job Description
Strategic Intention
The role will require to contribute towards building a robust health planning practice in the agency. The candidate should be possess a keen interest in healthcare (Pharma & Wellness) and should be able to work independently as well as in teams in helping Mccann be perceived as a creative powerhouse with strategy led ideas.
CORE COMPETENCIES
1. Capable of doing desktop research and use other interactive mediums to identify, discover, rationalize and translate insights into compelling strategic and award winning creative platforms
2. Is a keen learner, a willing adapter of suggestions and a congenial team player with excellent interpersonal and communication skills
3. Is action & result oriented with respect for timelines
4. Is innovative & courageous to try out new ideas that help to bring the truth to light
5. Verstality with new age media to explore digital connections for consumers/HCPs will be an added bonus
SCOPE AND IMPACT OF JOB
Work towards bringing a planning expertise of Mccann in winning new brands and delivering strategic solutions to retain existing brands by offering solutions that ensure ROI and client delight
REQUIRED KNOWLEDGE AND EXPERIENCE
Education and Experience:
Minimum 2 to 5 years of experience in functions of agency namely accounts/planning/marketing. Candidates from healthcare PR/Media or Market Research are also welcome
A experience of working in major markets in China and/or Asia
A degree in marketing/management
Skills, Knowledge and Abilities:
Excellent interpersonal and communication skills
Proficient in developing presentations
Well versed with market research techniques
Prior experience with digital platforms will be welcome
PRIMARY RESPONSIBILITIES
Project Engagement
Engage actively in projects by fulfilling individual responsibility and helping the entire team with knowledge management
To be able to conduct assignments that may be delegated from time to time within timelines
Team Management
Organize and plan to help teams achieve goals in strategic planning, thought leadership, execution of workshops, market research and other relevant responsibilities
Strategy & Culture
Support PD to drive relevant initiatives in the team
Follow the collaborative culture to help develop a strong team of strategists
To integrate the culture of collaboration for cross functional excellence in executing projects
Other duties as assigned
Major Performance Measures
Pitches won
Awards and recognition
Participation in workshops and market research activities
Individual presentations to clients
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