(Senior) Planner (资深）策划

职位描述 Job Description

Understand the client:

• Ensure successful delivery of client projects
• Build client presentations which succinctly, but effectively tell the consumer story, and appropriately position projects for long-term success.
• Conduct competitive landscape assessments that influence the client’s business.
• Assist senior strategy staff in planning client meetings and workshops while capturing any insights gained.
• Monitor social, cultural, and technological trends along with their impact on consumers’ attitudes and behaviors.
Build Strategy
• Develop strategies around current trends and engagement tactics uncovering deep organizational, media, and audience insights.
• Synthesize qualitative and quantitative data from available sources to provide strategic implications and creative inspiration.
• Conduct and support primary and secondary research.
Focus people
• Attend vendor presentations and share best practices with your team.
• Partner with Business Leadership and Creative teams to uncover needs and build solutions that deliver and exceed client expectations.
• Work closely with internal account teams to understand business challenges and identify strategic marketing needs.
• Build relationships with internal groups to better understand key roles and functions within the network.
Deliver top results
• Support senior planner on award submissions
• Develop focused, insightful, and inspiring briefs and content models.
• Scour culture for new uses of technology, data, and design to weave innovative thinking into strategic work.
• Assist in-depth business reporting and comprehensive advertising/marketing analyses.
• Work with Business Leadership teams to research new opportunities for growth of client’s business.

REQUIREMENT
• Bachelor or above degree in any area as long as working experience reflects communication/marketing knowledge
• 1-3 years or above experience in advertising agency, PR agency, market research agency or client side
• Proven expertise in helping brand build solid brand and digital strategy
• Experience in digital/social is must
• Eager to learn new knowledge, passionate to grow new expertise
• Open-minded and team-player
• Excellent communication and interpersonal skills
• Proficiency in English and Mandarin (both written and oral, able to convincingly write and present strategic plans and presentations)
• Skills in tools like PowerPoint, Keynote, etc. to build compelling presentations