职位描述 Job Description
McCann Health JOB DESCRIPTION
JOB TITLE: Planner (Junior Level)
LOCATION: Shanghai
JOB FAMILY/SUB-FUNCTION: Healthcare
FUNCTIONAL REPORTS TO (Title): Planning Director
BUSINESS: Healthcare
REPORTS TO (Title) : Planning Director
DEPARTMENT (name): Strategy & Planning
BAND:
Strategic Intention
The role will require the candidate to contribute towards the planning practice in the agency. The candidate should be possess a keen interest in healthcare (preferably Pharma) and should be able to work independently as well as in teams in helping to develop strategy led ideas.
CORE COMPETENCIES
1. Capable of doing desktop research on gathering information and insights on pharma brands, medical indications, patient & HCP, conduct social listening and use other interactive mediums to identify, discover, rationalize and translate insights into strategic inputs for a compelling story.
2. Is able to participate in basic research and interviews with doctors and patients & help to formulate discussion guides
3. Is a keen learner, a willing adapter of suggestions and a congenial team player with excellent interpersonal and communication skills (should have a workable knowledge and practice spiken/written English)
4. Is innovative & courageous to try out new ideas that help to bring the truth to light with a respect for timeline
5. Verstality with new age media to explore digital connections for consumers/HCPs
SCOPE AND IMPACT OF JOB
Work towards bringing a planning expertise of Mccann in winning new brands and delivering diverse strategic solutions targeted towards pharma related brands and stakeholders
REQUIRED KNOWLEDGE AND EXPERIENCE
Education and Experience:
· Preferably with an agency medical background (2 to 3 years of experience) accounts/planning/marketing.
· Candidates from healthcare PR or Market Research can also apply
· A experience of working in major markets in China
· A degree in marketing/management will be an added bonus
Skills, Knowledge and Abilities:
· Excellent interpersonal and communication skills
· Proficient in developing presentations
· Considerable knowledge of new age digital platforms (preferably for health related issues) will be welcome
PRIMARY RESPONSIBILITIES
1. Project Engagement
a. Engage actively in projects by fulfilling individual responsibility and helping the entire team with knowledge management
b. To be able to conduct assignments that may be delegated from time to time within timelines
2. Team Management
a. Organize and plan to help teams achieve goals in strategic planning, thought leadership, execution of workshops, market research and other relevant responsibilities
3. Strategy & Culture
a. Support PD to drive relevant initiatives in the team
b. Follow the collaborative culture to help develop a strong team of strategists
c. To integrate the culture of collaboration for cross functional excellence in executing projects
4. Other duties as assigned
Major Performance Measures
1. Pitches won
2. Client satisfaction surveys
3. Awards and recognition
4. Participation in workshops and market research activities
5. Individual presentations to clients/internal teams
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