Senior Copywriter 资深文案（beauty）

职位描述 Job Description

Main Responsibilities

•       Be involved in the translation of strategy; translating creative strategies with emphasis on writing into dramatic, innovative, and relevant executional concepts

•       Output TVC copywriting based on insight, market, and brand style.

•       Maintain up-to-date knowledge of popular trends and stimuli in society.

•       Be involved in concept production, generate effective and imaginative concepts, headlines, and copy.

•       Understand brand guidelines and brand positioning

•       Bring ideas to life with vivid language and examples and express ideas clearly/concisely/ persuasively

•       Maintain copy quality control throughout all aspects of the production process regardless of medium

Qualifications

•       3-5 years of copywriting experience

•       Native Chinese speaker and bi-lingual (Mandarin and English)

•       Creative thinker

•       Strong copywriting skills on KV/TVC

•       The ability to familiarize yourself quickly with brand voices - and the range to write authentically for a variety of brand types.