Senior Copywriter

职位描述 Job Description

Key Responsibilities

·       Be involved in the translation of strategy; translating creative strategies with emphasis on writing into dramatic, innovative, and relevant executional concepts

·       Maintain up-to-date knowledge of popular trends and stimuli in society.

·       Be involved in concept production, generate effective and imaginative concepts, headlines, and copy.

·       Understand brand guidelines and brand positioning

·       Bring ideas to life with vivid language and examples and express ideas clearly/concisely/ persuasively

·       Maintain copy quality control throughout all aspects of the production process regardless of medium

·       Develop a good relationship and team work within team member, collaboration with reporting boss and most importantly build trust and connection with clients at all level.

Knowledge & Experience

·       Strong conceptual and strategic directions with excellent creative & aesthetic judgement; the ability to ensure that the creative output is consistently excellent from a conceptual and executional perspective, across all platforms.

·       Experiences on video (long or short form), print and digital content execution is an absolute must and some understanding of Integrated Marketing Communication, specifically on experiential and digital content communication.

·       Ability to understand client business and help clients to reach their objectives

·       The aptitude to confidently make timely and sound decisions, sometimes under pressure.

·       Effective communicator with strong presentation skills and client relation skills.

·       Visionary and ambitious with the ability to articulate thinking and ideas.

·       Innate flair for current trends and pop-culture would be ideal.