职位描述 Job Description
Strategic, analytical and creative mindset in crucial with a good mix of experience in brand planning and digital strategy development with some level of global exposure.
Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.
Support the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities
Manage multiple projects and timelines concurrently and effectively
Work collaboratively with account management to help strategy development and with Creative team to shape effective creative product.
Curious, investigative and a quick learner. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas.
At least 3 year required in Planning field.
Good presentation skills and proficient in presenting ideas and strategies