Planning Manager 策略经理 (IMC/Digital)

25K-50K
上海 徐汇区
经验3-5年
全职
发布于 2022-05-20

Planning Manager 策略经理 (IMC/Digital)

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职位描述 Job Description

Key Accountabilities

  • Strategic, analytical and creative mindset in crucial with a good mix of experience in brand planning and digital strategy development with some level of global exposure.

  • Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.

  • Support the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities

  • Manage multiple projects and timelines concurrently and effectively

  • Work collaboratively with account management to help strategy development and with Creative team to shape effective creative product.

Capabilities

  • Curious, investigative and a quick learner. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas.

  • At least 3 year required in Planning field.

  • Good presentation skills and proficient in presenting ideas and strategies


发布者
McCann 麦肯 上海

McCann 麦肯 上海

上海 徐汇区

上海市淮海中路1045号淮海国际广场10、11、22、25楼

行业:营销咨询

官网:http://mccann.com