Planning Director

职位描述 Job Description

Job Description:

1. Build and maintain productive and long-lasting relationship with client across all levels and departments.

2. Develop overall strategic direction for campaigns for existing clients and new business pitches.

3. Analyze each client's situation to develop deep insights on their industry, competitive landscape, brand and product environment, and consumer behavior & purchase motivation.

4. Ensure our digital planning is strategically led, considering consumer insight, business insight and coming up with creative led big ideas to deliver value for our client.

Job Requirement:

1.  Minimum 6+ years solid experience in strategic development in creative agencies.

2.  Strong business sense and understanding of marketing/business strategy and the contribution of branded content opportunity to business success.

3.  Is open and creative in thinking, and always looking for the latest technology or platforms to deliver the brand message in unconventional ways.

4.  Excellent presentation, writing and communication skills in English and Mandarin