Strategist 策略

职位描述 Job Description

F5 is a 2021 Cannes Lions winner creative hot shop, based in Shanghai, with a branch office in Milan, Italy.

What is Cannes Lions? The Oscar of advertising industry.

We are looking for talented strategists to expand the boundary of creativity.

70% of F5 members have overseas backgrounds, many of them are graduated from top universities, and English is one of our working languages. We help international brands, such as Estee Lauder, Pfizer and German brand finish, create buzz in the local market. We also help Midea air conditioner and Alipay conquer overseas markets, such as Europe and North America.

We are equipped with a cutting-edge technical team, with members from IBM and other technology giants. We have rich knowledge and strong capabilities in the field of e-commerce and AI, and is particularly good at engaging digital growth and artificial intelligence experiential marketing. This allows F5 to provide bold and breakthrough digital creative solutions for our clients such as technology giants, Alibaba, Tencent and Baidu. 

- Who are we looking for?

A great Strategist is at first a generalist, someone who can cite Plato as well as discuss the latest reports on economic activity. We expect our Strategists to be voracious media consumers, especially on new media.

Our Strategists merge research, best practices, latent trends, and intuition to craft high-level plans and accompanying tactics that aid in the creation and communication of brands. 

- What is his/her core duties/responsibilities? 

Own 1 or 2 key accounts, on which he/she will:

• Develop single-minded creative briefs that inspire the creative team

• Be a part of daily strategic discussions — often as the lead voice in the room

• Own various qualitative and insight-based deliverables to drive customer understanding

• Play an active role in client's presentations and overall strategic guidance through the life of a campaign

- What are the required skills/knowledge/experience for him/her?

• Curious and resourceful; comfortable designing and implementing qualitative research, conducting consumer and stakeholder interviews, and uncovering unique sources of insight

• Demonstrated ability to connect strategy to execution

• Capacity to package information in clear, concise, and impactful ways

• Knowledge of the digital marketing and advertising landscape, and their impact on Account Planning

• Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multidisciplinary teams

• Superior oral, written, and interpersonal communications skills and presentation skills

• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment

• Global sensibility — he/she knows where Antwerp and Mumbai are

• A strong serving of humility, humanity, and doubt