资深娱乐营销总监

25K-50K
上海 黄浦区
经验5-10年
全职
发布于 2021-12-02

资深娱乐营销总监

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职位描述 Job Description

岗位职责:

1.      为公司客户提供日常IP营销咨询服务,为团队提供建议资源,根据客户市场推广需求洽谈适当合作资源权益

2.      能独立开发新IP资源或是引入IP资源,具有合作供应商管理能力

3.      具备IP整合能力,能为集团提供独家性资源商品并推广获利

4.      对内负责营销项目的执行工作,包括客户权益监督以及整体活动执行(包括供应商管理与实施)

5.      组织集团内部workshop以及定期编辑资源,透过集团内推广工具提供资源讯息给予创意或是业务单位

6.      具备良好的团队配合协作能力,能配合公司内各营业、策略、创意、媒介团队共同服务客户营销诉求

岗位要求:

1、  五年以上媒体或IP营销领域工作经验;自身能帶入IP合作資源予以优先考虑

2、  熟悉整合营销,以及资源洽谈、名人代言、IP共创合作等,与各类IP资源方有广泛合作关系

3、  曾参与过至少3个以上的IP品牌合作,熟悉营销从资源评估、资源谈判、资源激活策略、权益监督执行、项目验收评估完整链路工作内容

4、  具备较强的方案策划、撰写与提案能力,能根据客户营销需求,策划并建议适合资源合作方案以及权益疏理,此项要求为重点要求,候选人需具备快速理解客户诉求与思路并形成方案的动手能力

5、  过往有相关项目客户服务经验,具备较强的客户服务意识和沟通能力;4A广告公司或知名IP营销公司工作经验予以优先考虑

6、  有一定整合营销合作跨界, 品牌与资源共创的相关推广执行经验,具备良好的沟通协调能力,能对外部的资源方、供应商进行沟通管理

7、  具有良好的工作习惯和职业素质,较强的执行力,统筹管理项目执行进度,有较强的责任心。

8、  灵活运用办公软件,尤其是PPT制作能力、excel表格制作能力

9、  具有良好英语水平,可以胜任日常会议、邮件往来沟通


Job responsibilities:

1.      Provide IP marketing consulting services for the clients, provide proposal resources for team, and negotiate proper cooperation resources according to clients’ marketing promotion demand.

2.      Be able to develop new IP resources independently or introduce IP resources with the ability of supplier management.

3.      Be able to intergrate IP recources, provide and extend exclusive resources for group to earn profit.

4.      Internally responsible for the implementation of marketing projects, including clients’rights supervision and overall activity implementation (supplier management and Implementation included)

5.      Organize internal workshops and regularly edit resources, and provide information of resource to creative team or business team through group internal tools

6.      Have the ability of team cooperation, be able to cooperate with the business, strategy, creativity and media teams in the company to service the marketing demands of clients.

 

Job requirements:

1.      At least 5 years working experience in media or IP marketing. Have and will introduce IP cooperation resources plus.

2.      Be good at IMC, business negotiation, star endorsement and IP co-creation and corperation. Have extensive relationshIP with all kinds of IP recources.

3.      ParticIPated in more than three cases of IP x Brand. Be good at resource evaluation, resources negotiation, resources activation strategy, and project acceptance and evaluation.

4.      Have strong ability of writing, planning and presentation, be able to recommend suitable resources and cooperation plan according to clients’ demand. The candidate need to have the ability to understand client’s demands quickly and output schemes.

5.      Have the experience of previous or similar client service with the strong ability of customer service and communication skills. 4A agency or famous marketing company working experience plus.

6.      Have the experience of IMC cooperation, co-brand and resource co-creation. Be good at communication and coordination, and be able to communicate with external parties and suppliers directly.

7.      Good working habits and strong executive ability. Overall management of project implementation progress, and strong sense of responsibility.

8.      Be good at Microsoft Office skills, including Powerpoint, Excel.

9.      Good command of verbal and writtern English.


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发布者
安索帕集团中国 Isobar China Group

安索帕集团中国 Isobar China Group

上海 黄浦区

黄陂南路838弄2号中海国际中心B座7楼安索帕

行业:营销咨询

官网:https://www.isobar.com