文案Copy

5K-10K
上海 黄浦区
经验1-3年
全职
发布于 2021-09-07

文案Copy

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职位描述 Job Description

职责描述:

1.负责项目中广告文案的撰写,将创意从概念发展成具体的内容;

2.准确把握客户要求,熟知所负责品牌的文字调性,能够把客户的需求贯彻到创意当中;

3.保证按时提交项目的文案工作,并负责所有文案部分的校对;

4.负责或参与提案工作;

5.负责参与创意团队的创意发想,可根据不同的项目或者客户的需求,提供良好的创意与创造文字氛围。


1. Be responsible for the writing of advertisement copy in the project, and develop the creativity from concept to concrete content;

2. Accurately grasp the requirements of customers, be familiar with the language tonality of the brand in charge, and be able to implement the needs of customers into the creativity;

3. Ensure to submit project copy work on time, and be responsible for proofreading of all copy parts;

4. Be responsible for or participate in the proposal work;

5. Responsible for participating in the creative development of creative team, providing good creative and creative writing atmosphere according to different projects or customer needs.


任职要求:

1.1-4年以上数字营销工作经验;

2.善于发想有突破性的创意概念,学识广博,思维活跃;

3.具有很强的文字功底,对文字精益求精;

4.熟悉网络,了解互动整合营销;

5.优秀的口头表达能力;

6.有美妆.奢侈以及快消品牌文案经验者优先。


1. At least 1-4 years working experience in digital marketing;

2. He is good at developing innovative concepts with broad knowledge and active thinking;

3. Have strong writing skills and strive for perfection in writing;

4. Familiar with the network, understand the interactive integrated marketing;

5. Excellent oral expression skills;

6. Experience in cosmetic, luxury and FMCG Brand copywriting is preferred.


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