职位描述 Job Description
Key Accountabilities
• Strategic, analytical and creative mindset in crucial with a good mix of experience in brand planning and digital strategy development with some level of global exposure.
• Analyze data from surveys and qualitative research methodologies, industry trends/competitive landscape and develop these data into actionable Shopper insight, which inspires creative and validates creative.
• Support the creative briefing process to ensure barriers, benefits and creative challenge is in line with business objectives, strategic mandates and brand equities
• Manage multiple projects and timelines concurrently and effectively
• Work collaboratively with account management to help strategy development and with Creative team to shape effective creative product.
Capabilities
• Curious, investigative and a quick learner. Able to debate and argue convincingly and diplomatically as Strategic Planner as much as bring people together to facilitate more and more ideas.
• At least 1 year required in Planning or Account Servicing field
• Good Oral/written English
• Good presentation skills and proficient in presenting ideas and strategies.
简历请发送至:cindy.zhou@mccannwg.com,投递时请注明:地区+职位+姓名+来源
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