数据分析师 Data Strategist

职位描述 Job Description

CORE RESPONSIBILITIES

§ Drive all components of the measurement strategy & planning process

§ Create test and learn strategies and in-market test plans

§ Manage implementation of measurement and test plans, including managing vendors and driving data quality management processes with multiple analytic tools

§ Lead vendors / partners as appropriate and develop coordinate analytics strategy and planning activities across multiple team players

§ Review implementation of analytics tool according to reporting requirements

§ Review & Optimize reporting based on documented objectives and requirements

§ Direct development of analytic presentations and surface key insights and recommendations to optimize marketing effectiveness and efficiency

§ Identify marketing and analytics trends and best practices

§ Generate and develop points of view and thought leadership pieces

§ Support business development activities and client proposals

§ Conceptualization, delivery and quality control of regular reports

REQUIRED SKILLS/ EXPERIENCE

§ 2+years of agency (digital), marketing, market research, consulting and/or planning experience

§ Bachelor’s degree or higher in computer sciences, engineering, mathematics, statistics, data science or a related degree program with outstanding academic results

§ Hands-on experience with one of site analytics platforms such as Adobe Analytics, Google Analytics, etc.

§ Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required

§ Strong SQL skills: ability to efficiently extract data from large and complex databases. Additional proficiency in Python, R or VBA and / or visualization software such as Tableau would be a plus, while not necessarily required

§ Familiarity with social CRM tactics (wechat account, mini-program, wechat CRM, etc.)

§ Expert Excel user: ability to understand and build complex spreadsheets

§ Excellent problem solving and comprehension skills as well as strong business sense

§ Excellent communication skills: ability to communicate with people of differing levels of seniority and analytical understanding

§ Fluent in English both spoken and written