资深社交媒体策略策划师

职位描述 Job Description

工作职责

·了解流行的社交媒体平台(红皮书、抖音、哔哩哔哩、微信、微博等)

·协助团队为social项目撰写社交媒体平台、KOL&KOC及内容策略

·了解最新的社交平台变化，监控社交热点

·与KOL&KOC或MCN保持密切联系

·分析KOL&KOC投放效果及持续表现

KEY RESPONSIBILITY

Understanding of popular social media platforms(Redbook,Tik Tok, Bilibili,Wechat,Weibo,etc.)

Assist team to deliver social media platform,KOL&KOC and content strategy proposals.

Work with creative media and e-commerce team to develop social execution plan.

Be knowledgeable of up-to-date social platform change, monitor hot social spots

Keep close relationship with KOL&KOC or MCN agency

Analyze and report KOL&KOC performance of social campaign for clients

资质要求

大学本科以上学历

2年以上社交营销策划经验

敏锐的社交媒体感觉，熟悉社交平台KOL&KOC

出色的人际交往和沟通能力

熟练使用PowerPoint、Excel等办公软件

有KOL&KOC或MCN机构资源者优先

有美容美妆或个人护理等品牌服务经验者优先

良好英语沟通和写作能力优先

QUALIFICATIONS

Bachelor degree or above

2+ years social media and digital media related experience

Strong sense of social media,be knowledgeable of social KOL&KOC

Strong communication and interpersonal skills;

Proficiency in workings tool e.g. office PPT, Excel

Have close relationship with KOL&,KOC or MCN agency preferred

Beauty and personal care brands experience preferred

Good English in both written and spoken preferred