Social Media Executive

职位描述 Job Description

Overview of job
You will be responsible for social media project execution & coordination, social advertising planning and buying, content writing & distribution, vendor quality control, and daily client service.

[KPI Metrics]

·             Campaign idea creativity and feasibility

·             Social content writing viralbility

·             Client satisfaction

·             Deliverable quality and accuracy

·             Cross-functional communication efficiency

Reporting of the role [Position]

This role reports to Social Media Associate Director / Manager.

3 best things about the job:

·         A fun environment that combines the best of being entrepreneurial and innovative, whilst at the same time being part of the largest marketing services group in the world and in China

·         Working within a proven, award winning and fast growing team of Social Media specialists servicing some of the biggest brands in the world

·         A nice and caring team leader and mentor, willing to spend time to coach and help you grow in your career; as well as friendly colleagues who always support each other

Responsibilities of the role: [Responsibilities]

·         Social media campaign creative idea contribution, documentation & execution.

·         Social media content writing and distribution.

·         Social media advertising / KOL planning and buying.

·         Project coordination between clients, internal teams, 3rd party vendors and social media platforms.

·         Quality control for 3rd party vendors’ work and content.

·         Daily client service with manager’s supervision.

·         Daily social media operation, data analysis and optimization (e.g. social real-time-bidding account operation, brand Weibo/WeChat operation)

Measures of success

In three months:

·         Managing designated clients’ social media campaigns and official accounts independently including content development, adaptation, publishing, media planning and buying, etc.

·         Servicing and responding to designated clients’ daily requirements

In six months:

·         Flexible and creative campaign ideas and problem solving for designated clients and other existing clients

·         Participating in new business pitches and strategic planning for other existing clients

·         Coordinate with other teams, 3rd party partners and media for project management

In 12 months:

·         Independently developing annual review / planning proposal for designated clients

·         Managing social part of new business pitches & strategic plans under minimum supervision

What you will need:

·         Around 1 year of digital and social media experience in PR firms, social agencies, or KOL agents / MCNs

·         Solid writing skills (especially social media writing)

·         Fluent in both English and Chinese

·         Bachelor or above of Marketing / Business / Literature in top universities (e.g. Advertising, Chinese Literature, or Consumer Psychology), ideally with overseas study experience in English speaking countries

·         Live and breathe in China social media (active on at least 2 social media platforms, e.g. Weibo & WeChat)

·         Attention to detail – proofreading, ability to incorporate edits and quality control of content from others

·         Interpersonal, organization & time management skills

·         Literacy in all relevant software programs (e.g. MS Office)