Group Head/Associate Creative Director (Copy Base)、创意组长/副创意总监(文案)

25K-50K
上海 徐汇区
经验5-10年
全职
发布于 2021-02-09

职位描述 Job Description

Key Responsibilities

  1. The planning and writing of the advertising copy of brand marketing;

  2. Lead the creative team to provide creative strategies, guide, and supervise the team's creative execution.

  3. Independent creative thinking ability and logical thinking ability, excellent creative ability and copywriting ability.

  4. Familiar with the interactive marketing mechanism, can participate in the planning stage of creative thinking and copy writing;

  5. Be responsible for the proposal and planning of brand projects, participate in the creation of the discussion, with the implementation of the relevant documents;

  6. Responsible for the customer's campaign, hot topics creative discussions, and creative thinking and creative projects;

  7. Have the basic proposal ability, communication ability, and can provide the necessary training and guidance for the Department to complete the work, improve work efficiency.

 

Knowledge & Experience

  1. More than 5 years working experience in copy role;

  2. Good understanding of digital/social advertising;

  3. Good consumer insight, want to send idea, superior copywriting ability;

  4. Good at all kinds of content, style of copywriting, skilled use of office software;

  5. Active thinking, good communication skills, enthusiasm and sense of responsibility, and team spirit.


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发布者
McCann Worldgroup China 麦肯 中国

McCann Worldgroup China 麦肯 中国

上海 徐汇区

上海市淮海中路1045号淮海国际广场11、22、25楼

行业:营销咨询

官网:https://www.mccannworldgroup.com