MEDIA PLANNING DIRECTOR 媒介策略策划总监

职位描述 Job Description

工作职责

对市场、生意、消费者和媒体的全面理解

深度了解媒介趋势、消费者网络媒体行为和洞察

带领团队完成媒介策略制定及撰写方案

作为核心成员参与新业务比稿

与创意团队合作产出媒介和内容创意

与品牌策略策划、数据分析团队合作完成整合传播策略方案

能有效与媒体进行沟通，了解各媒体特性，将媒体营销产品有效整合进方案

作为媒介策略专家，为管理层团队提供专业媒介建议

KEY RESPONSIBILITY

Understand market, business, consumer and media through market research and intelligence.

Deep analysis of media trend, consumer insight and behavior patterns.

Lead media planning team to develop media strategy and planning proposals.

Participate new business projects as a key team member.

Work with creative team to realize media ideas and prepare proposals.

Work with brand planning team to contribute to integrated strategy from media s standpoint.

Keep regular communication, maintain a good relationship with key media partners and hold most up-to-date knowledge of media format, content trend, technology and solutions.

Be an important advisor to senior management as a media expert.

资质要求

大学本科以上学历，8年以上媒体策划相关经历

熟练使用CNRS、艾瑞等市场数据软件

熟练使用PowerPoint、Excel等办公软件

纯熟的中英双语沟通和写作能力能力

出色的人际沟通能力和提案能力

具备良好的逻辑推理和方案撰写能力

有消费品、美容美妆、个人护理等品牌服务经验者优先

QUALIFICATIONS

Bachelor degree or above 8+ years related experience

Proficiency in media planning tools e.g. CNRS, iresearch

Proficiency in workings tool e.g. office PPT, Excel

Proficiency in verbal and written bilingual communication skills

Outstanding interpersonal communication and presentation skills

Outstanding proposal writing capability

CPG and beauty brands experience preferred