Senior Planning Manager/ Planning Manager

25K-50K
上海 静安区
经验5-10年
全职
发布于 2020-10-23

Senior Planning Manager/ Planning Manager

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职位描述 Job Description

Responsibilities:

  • Apply breakthrough consumer insights to a holistic approach, integrating diverse channels;

  • Ingeniously integrate customer insight data (obtained by primary and secondary research) and client objectives into groundbreaking brand strategy and creative execution that delivers results for our clients;

  • Assist to construct media plan with recommendation on media channels, budget allocation and scheduling strategy;

  • Co-facilitate brainstorming and conceptualization activities, and makes strategic choices about what to move forward;

  • Work closely with account, media, research and strategic planning teams to formulate appropriate overall strategy for a project or client;

  • Works with the Planning Director to help define best practices and/or standards that can be used across engagements on campaign and across client organization;

  • Build and manage middle and senior client relationships and ensure stakeholder objectives are aligned and drive appropriate level of engagement;

  • Understand the client’s business drivers and provide clients with constant updated on competitive activity, media market development and relevant research insight;

  • Estimating, Measuring & performing against project & utilization targets as well as skilling team in the same;

  • Participate in new business pitches, develop new business, and identify organic growth opportunities

 

Requirement:

  • 4-5 years’ experience in creative planning, communication planning, brand planning or media planning;

  • Passionate about advertising. Inspires and influences others, has negotiating skills, team leadership, courage, accessibility and integrity;

  • Strong understanding of the cultural and consumer trends that are changing the Chinese media landscape;

  • Able to prioritize jobs & communicate these priorities to the team and motivate all members;

  • Good interpersonal & social skills

 

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官网:http://www.ddbchina.com