Digital Strategist

职位描述 Job Description

As a digital strategist, you will be working in a team with diversified and international talents with great exposure to global digital and social media frontlines. You are expected to be a key driver and gatekeeper of the global social media channels we manage for our clients, and the knowledgeable go-to person who keeps close eyes on what’s happening right now in the global digital world and what the best practices are.

Responsibilities

·       Stay up to date with latest global social media tactics and best practices

·       Run competitive analysis on brand messaging, campaigns, events etc.

·       Help to develop digital campaign and always-on strategy for major global social media channels e.g. Twitter, Facebook, LinkedIn, Instagram, YouTube and etc.

·       Brainstorm and develop campaign and content ideas with team members

·       Track, monitor, and analyze campaign and content performance to generate learnings, insights and optimization next steps

·       Collaborate with Account Servicing and Creative team to support digital communication and livestreaming for virtual and offline events

Qualifications

·       Bachelor’s degree or above in marketing, business administration, statistics, economics, social science or similar background

·       1-3 years of experience as a digital / social media strategist or similar role

Skills

·       Good understanding of digital marketing and social media metrics

·       Quick learner

·       Critical thinker and problem-solving skills

·       Team player with great interpersonal and communication skills

·       Good organizational and time-management skills

·       Proficiency in MS Excel, Access and PowerPoint

·       Bi-lingual in Chinese and English