职位描述 Job Description
Main Responsibilities
Be involved in the translation of strategy; translating creative strategies with emphasis on writing into dramatic, innovative, and relevant executional concepts
Maintain up-to-date knowledge of popular trends and stimuli in society.
Be involved in concept production, generate effective and imaginative concepts, headlines, and copy.
Understand brand guidelines and brand positioning
Bring ideas to life with vivid language and examples and express ideas clearly/concisely/ persuasively
Maintain copy quality control throughout all aspects of the production process regardless of medium
Capabilities
Can speak conversational English
At least 4 yrs copywriting working experience in agency
Active thinking, enthusiasm and sense of responsibility
Good communication skills
Familiar with keynote, word, iMovie, photoshop
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资深文案创意
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