职位描述 Job Description
KEY AREAS OF RESPONSIBILITY
Help to manage Wechat Social CRM programs on both operation and strategy
Build Wechat segments and create corresponding SCRM tactics
Design Wechat user experiences logic to enhance followers engagement and content relevance
Monthly and weekly report based on the Wechat followrs’ behavior analytics
Align client’s global and local direct-to-consumer-communications via Wechat (Wechat, Wechat E-shop, Wechat mini program/H5) and ensure that all communication processes are consistent with their global policies and China regulations.
Manage clients of assigned Social Media/Social CRM projects and achieve set KPIs
Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs.
Be abreast with the fast changing technology, trends and techniques on China Digital/Social Media space and be able to apply them on assigned projects
Participate in sales pitches/proposal creation and presentations to effectively sell the Social CRM service
WHAT WE ARE LOOKING FOR
At least 2 years of social marketing experience, with hands on experience in Wechat marketing campaigns and Wechat management
Be familiar with Wechat backend
Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
Solid experience on Wechat SCRM (segmented post, membership programs) highly preferred
Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
Experience in effective consumer communication including creative strategy and messaging
Strong analytic skills , very good at insights finding
Strong leadership, creativity & innovation, and priority-setting
Negotiation and partner management skills
Good written and oral English and Mandarin communication skills
Self-motivated, results-driven with excellent attention to detail
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