SCRM Executive

5K-10K
上海 黄浦区
经验1-3年
全职
发布于 2020-09-14

职位描述 Job Description

KEY AREAS OF RESPONSIBILITY

  • Help to manage Wechat Social CRM programs on both operation and strategy

  • Build Wechat segments and create corresponding SCRM tactics

  • Design Wechat user experiences logic to enhance followers engagement and content relevance

  • Monthly and weekly report based on the Wechat followrs’ behavior analytics

  • Align client’s global and local direct-to-consumer-communications via Wechat (Wechat, Wechat E-shop, Wechat mini program/H5) and ensure that all communication processes are consistent with their global policies and China regulations.

  • Manage clients of assigned Social Media/Social CRM projects and achieve set KPIs

  • Work with the Social Media Team in driving strategies and executions, especially in the area of Communication/Content Planning of Social CRM programs.

  • Be abreast with the fast changing technology, trends and techniques on China Digital/Social Media space and be able to apply them on assigned projects

  • Participate in sales pitches/proposal creation and presentations to effectively sell the Social CRM service

WHAT WE ARE LOOKING FOR

  • At least 2 years of social marketing experience, with hands on experience in Wechat marketing campaigns and Wechat management

  • Be familiar with Wechat backend

  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing

  • Solid experience on Wechat SCRM (segmented post, membership programs) highly preferred

  • Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development

  • Experience in effective consumer communication including creative strategy and messaging

  • Strong analytic skills , very good at insights finding

  • Strong leadership, creativity & innovation, and priority-setting

  • Negotiation and partner management skills

  • Good written and oral English and Mandarin communication skills

  • Self-motivated, results-driven with excellent attention to detail


该职位已经过期

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发布者
Artefact 上海

Artefact 上海

上海 黄浦区

马当路458弄恒基旭辉天地D栋2楼

行业:营销咨询

官网:https://www.artefact.com