CRM Planner

职位描述 Job Description

Key Responsibilities

Ÿ   Execute the engagement and communication strategy for consumer-centic CRM campaign.

Ÿ   Own and execute membership points program.

Ÿ   Support key projects for member lifecycle management.

Ÿ   Execute the PCE content strategy to deliver the personalized value to different target groups.

Ÿ   Partner with data analytics to generate data-driven optimization plan for CRM operation.

Knowledge, Skills And Abilities

Ÿ   Bachelors in Engineering/Economics/Marketing/Business Administration preferred

Ÿ   At least 3 years working experience in planning, digital marketing, CRM project experience preferred.

Ÿ    Integrate the knowledge of customer insight in practicable CRM programs and activities in order to recruit, retain and reactivate consumers.

Ÿ   Agency work experience preffered with proven track record of strategic thinking

Ÿ   Awareness of the ongoing trends especially digital & mobile eco-systems

Ÿ   Understanding of CRM program and member communications , understanding for brand communications required

Ÿ   Demonstrated ability of taking initiative and collaborating with people

Ÿ   Quick learner, proactive working attitude and project management experience

Ÿ   Strong PPT and Excel skill is a must for business reporting

Ÿ   Fluency in both English and Mandarin

* Planner without CRM experience can be considered as long as they have experience on digital project planning and familiar with WeChat ecosystem and WeChat account operation.   

* Candidates from internet company/EC agency who is familiar with user operation(用户运营) is also preferred.