Senior Copywriter

10K-15K
上海 静安区
经验3-5年
全职
发布于 2020-09-08

职位描述 Job Description

CORE RESPONSIBILITIES

  • Research brand, competitor, pop culture, and other relevant sources to help determine and develop voice appropriate for the brand and the audience of the medium with minimal oversight

  • Make branding recommendations when needed, sell ideas to client and team 

  • Ensure strategic execution while collaborating closely with Art Director

  • Write effective and compelling short or long-form copy for all communication channels.

  • Develop compelling content ideas and copy requirements

  • Establish a consistent tone of voice, even if guidelines are not documented

  • Integrate with copy from other media when necessary

  • Communicate with team leads to assess all aspects of the idea and its execution in order to carry out the creative vision

  • Research, create and articulate high level concepts for traditional & digital experiences based objectives and brand considerations and inspire teammates to do the same

  • Write compelling concept vision statements and creates appropriate story and presentation in accordance to presentation objectives and sells this to other team members and client

  • Participate in brainstorming and conceptualization activities. Establish a consistent tone of voice, even if guidelines are not documented

 

REQUIRED SKILLS/ EXPERIENCE           

  • Bachelor’s degree required

  • Major in Advertising, Journalism, English or Communications preferred

  • At least 4 years of copywriting or editorial experience in digital advertising or marketing environments

  • Awareness of multi-disciplines of offline & online marketing, website, packaging, design

  • People Management Skills

  • Ability to present and articulate the thinking/concept behind the work internally

  • Creative, innovative thinking, willing to take initiative

  • Proficiency in English and Mandarin


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发布者
Ogilvy 奥美

Ogilvy 奥美

上海 静安区

恒丰路399号达邦协作广场8楼

行业:营销咨询

官网:http://www.ogilvy.com