职位描述 Job Description
Our Strategists merge research, best practices, latent trends, and intuition to craft high-level plans and accompanying tactics that aid in the creation and communication of brands.
A great Strategist is first and foremost a generalist, someone who can cite Plato as well as discuss the latest reports on economic activity. We expect our Strategists to be voracious media consumers, especially new media.
CORE DUTIES/RESPONSIBILITIES Own I or 2 key accounts, on which you will:
•Develop single-minded creative briefs that inspire Creative and UX teams
• Be a part of daily strategic discussions — often as the lead voice in the room
•Own various qualitative and insight-based deliverables to drive customer understanding
•Act as a liaison between Media Planning and Creative
•Play an active role in Client presentations and overall strategic guidance through the life of a campaign
•Produce intellectual property in the form of White Papers, Reports, Blog Entries, and Social Media Content
REQUIRED SKILLS/KNOWLEDGE/EXPERIENCE
• Curious and resourceful; comfortable designing and implementing qualitative research, conducting consumer and stakeholder interviews and uncovering unique sources of insight
• Demonstrated ability to connect strategy to execution
• Capacity to package information in clear, concise and impactful ways
• Knowledge of the digital marketing and advertising landscape, and their impact on Account Planning
• Strong interpersonal skills, a positive attitude, and the ability to thrive in a collaborative agency environment with multidisciplinary teams
• Superior oral, written and interpersonal communications skills and presentation skills
• The ability to successfully manage multiple internal and external initiatives/projects in a deadline-driven environment
• Global sensibility — you know where Antwerp and Mumbai are
• A strong serving of humility, humanity, and doubt
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