Planner, Strategy & Planning 策略策划师

职位描述 Job Description

工作职责

从市场调研和智库报告中深入了解市场、生意、消费者和媒体

为解决生意和传播的挑战，提出策略的洞察和观点

支持策略策划主管撰写内部的工作简报和策略策划方案项目管理

与团队共同制定品牌传播策略、创意策略和数字营销策略

与业务管理、创意、媒体投资等团队紧密合作，撰写整合的提案

与数据分析团队和业务管理团队合作，提供战役结案报告分析和洞察

资质要求

大学本科以上学历, 2年以上行业策略策划/业务管理经验

对新事物具有强敏感度，喜欢学习新东西，勇于提出新鲜的观点想法

乐观积极、热爱挑战、对风险的容忍

出色的方案撰写和表达能力

合作协调能力和沟通能力

一定程度的独立作业能力，能在主管指导下独立负责小型策略策划项目

熟练的中英文双语工作能力

熟练使用PowerPoint、Excel等办公软件

KEY RESPONSIBILITY

Extract insights about market, business, consumers and media from intelligence reports and studies.

Provide strategic insights and views for solving business related communication challenges.

Support strategic planning leaders to write internal brief and manage strategic planning projects.

Work with closely Strategy & Planning team to create communication strategy, creative strategy and digital strategy.

Work closely with Business Management, Creative and Media Investment team to prepare integrated proposals.

Work closely with Data Insight & Analytics team to study campaign results and provide learning and insight. 

QUALIFICATIONS

Bachelor degree or above 2+ years related experience

Keen with new trends and concepts, love learning new things, keen to make innovative contributions and embrace new ideas

Optimistic, embrace challenges, willing to take risks

Outstanding proposal writing and presentation skills

Good interpersonal communication skills

Ability to work independently in small projects

Proficiency in workings tool e.g. office PPT, Excel

Proficiency in verbal and written bilingual communication skills