Search Engine Marketing Specialist 搜索引擎营销专员

职位描述 Job Description

Responsibilities:

• Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns

• Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns

• Managing campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies

• Optimize copy and landing pages for paid search engine marketing campaigns

• Perform ongoing paid keyword discovery, expansion and optimization

• Research and analyze competitor advertising links

Requirements:

• 1-3 years of working experience on SEM

• Proven SEM experience and success managing PPC campaigns across Baidu, 360 etc.

• Well-versed in performance marketing, conversion, and online customer acquisition

• Up-to-date with the latest trends and best practices in search engine marketing

• Strong analytical skills and experience generating SEM reports