Senior Strategist

职位描述 Job Description

We are looking for a senior strategist who will conduct and optimize analytics for Digital Performance in web analytics and Social CRM. You will play a critical role in ensuring client and company business success, measuring digital campaign performance, developing deep insights to drive performance and designing sophisticated plans for better digital experience.

PRIMARY RESPONSIBILITIES

• Lead digital analytic projects to enable more data driven decision making and personalized experiences for our customers

• Generate reports/analyses and dashboards providing insights and recommendations based on data across the channels

• Partner with internal teams to understand clients’ business and marketing goals and provide analytic, integrated marketing solutions to advance the goals

• Partner with stakeholders to extract highly relevant, actionable insights and optimization recommendations, as well as executing ad-hoc analysis as required by business stakeholders at all levels

• Analyze marketplace and consumer trends within and across multiple industries

• Develop rich insights fueled by data to support creative and strategy

• Manage database and analytical tools to design client facing reporting

THE IDEAL CANDIDATE

• 4-5+ years web analytics experience using Google & Adobe Analytics

• Hands-on technical experience in implementing the tracking solution to monitor audience full funnel behaviors from ads to brand site/APP/WeChat Mini Program

• Bachelor’s degree or above in Computer Science, Mathematics, Statistics, Marketing, Economics, or Engineering required

• Experience with data visualization tools (Tableau, Data Studio…)

• Experience working with SQL

• Google Big Query, R and Python experience is a strong plus

• Extremely detail oriented and organized, able to multitask and meet deadlines

• Strong commercial focus

• Outstanding quantitative and research skills

• Self-starter, fast learner, and strong team player

• Results driven and people focused

• Good communication skills. Strong English speaking and writing skills