Senior Database Analyst 高级数据分析师

职位描述 Job Description

This position requires senior "Google Analytics" knowledge and excellent Excel skill.

Spark44 is a global full-service marketing communications organization, and a joint venture with Jaguar Land Rover. With 18 offices in 16 countries, and just over 1,000 associates, we are responsible for all to ensure that all their communications are tailored to customers at every step of the journey – in short making brand experiences seamless. Our purpose is to spark the extraordinary – basically by ensuring we always stay curious. We never stop questioning. We believe in Big Lean Thinking – which manifests itself in an approach of ruthless creative efficiency worldwide.

Spark44 is committed to creating a diverse workplace and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability or age.

POSITION SUMMARY:
• The Data Analyst is responsible for supporting the planning and execution of personalized marketing communications. Uses automated campaign management software, executes direct-to-consumer campaigns via a variety of media (direct mail, email, etc.) Accountable for the production of data files for customer marketing campaigns from planning stage to dispatch of data.

PRINCIPAL RESPONSIBILITIES:
• Completes the execution of personalized marketing campaigns (currently direct mail & email; sms, mobile coming soon) using pre-built customer segmentation data and campaign management software
• Supports standard campaign reporting on a weekly and monthly basis, to develop new reports as required to support all marketing communications
• Supports quality assurance procedures to ensure the delivery of error-free marketing communications to our customers and prospects, implemented timely and accurately
• Maintains an on-going understanding of the data which supports the segmentation methodologies in use
• Supports business users with IT for campaign set up and overall management using both campaign management solution as well as back end data sources such as CDW
• Participates on cross-functional teams to support maintenance & enhancement of personalized marketing
• Adopts new technologies; develops and evolves business practices to support all personalized marketing

PERSON SPECIFICATION:
• Knowledge of automated campaign management systems and demonstrable experience of using one or more industry-leading systems (IBM/UNICA, SAS)
• Good analytical & mathematical skills
• Microsoft Office Suite proficiency (SQL, Excel, PowerPoint, MS-Project, Access & Outlook, Word)
• Experience coding in SPSS or SAP is helpful, but not required
• Workflow, QA & testing experience within email deployment platform
• 8 years of work experience in developing database, direct, one-to-one or customer relationship marketing strategies and reporting methodologies
• AND / Or 3-4 years of experience in creating, executing, maintaining, and analyzing marketing strategies
• Knowledge of retail industry is helpful, but not required
• Workflow and QA/testing within campaign management platforms
• Bachelor’s Degree in Business and/or Marketing or equivalent experience