NIKE Mini Program digital Marketing Supervisor / Assistant Manager
职位描述 Job Description
Job Description:
Develop and execute campaign journey for Nike MP to support new product launch, consumer moment, commercial moment per marketing calendar and business needs.
Explore and identify new opportunities for seasonal evergreen products in perspectives of story curation, page design and journey design.
Recap and consolidate campaign learnings and drive campaign effectiveness and efficiency.
Make alignment and build relationships with functions in parallel, such as brand category, site merchandising, business to assure information consolidation and delivery.
Partner with site merchant and authoring team to ensure the day to day journey & contents are published smoothly.
Manage day to day communication with third party vendors and key partners (e.g. brief campaign journey, create roadmaps, resolve issues, etc.)
Manage digital agency in daily work by setting effective KPI targets to ensure the delivery of content is consistent
Bridge communication between sale team and marketing category digital leads
Manage & own the communication with digital marketing design agencies to ensure a smooth creative briefing, interaction and final deliveries to sale team
Make sure stories go live across platforms with consumer-first, brand-right, biz-conscious mindsets and through efficient process and supporting resources
365 platform content management & campaign-based platform support
Handle ad hoc requests and tasks.
Qualifications:
BA degree
English certification - CET 6 (Great at both speaking and written English and Chinese)
Minimum 2-3 years of experience in digital marketing, brand marketing or related experience preferred.
Strong team player and demonstrated ability to effectively communicate and influence others
Ability to work in a matrix work environment with multiple business functions
Project management experience leading and driving creative initiatives.
A growth mindset with curiosity to understand the latest consumer digital trend and behavior and always willing to try new ideas with the ability to learn and adapt quickly.
Good sense for graphic design & page layout design
Basic knowledge of data analytics is preferred
Applicants with an advertising agency background will be prioritize
你可能感兴趣的职位
-
北京 朝阳区
-
上海 虹口区
-
客户总监
25K-50K HAKUHODO 博报堂 上海
上海 长宁区
-
资深客户执行 Senior Account Executive
10K-15K W
上海 徐汇区
-
AM/SAM 客户经理/资深客户经理(全案imc)
15K-25K W
上海 徐汇区