DIRECTOR/ASS. DIRECTOR, PERFORMANCE MEDIA 效果媒介总监/副总监

职位描述 Job Description

工作职责

· 通过市场研究和多方资讯，深刻理解市场、生意、消费者、媒体和效果类媒体；

· 理解客户生意目标和KPI设定，从头至尾负责管理和执行大预算效果类媒体项目并达成目标，包括但不限于搜索引擎、电商媒体广告、效果类移动广告、效果类社交媒体广告等；

· 与业务管理、策略策划和媒体投资团队紧密合作发现趋势和机会，制定季度效果类媒体策略

· 带领和管理团队及供应商完成效果类媒体的日常运营、数据分析和持续优化；

· 寻找和管理效果类媒体广告和解决方案的优质供应商，维系长期合作伙伴关系，确保高质量的服务产出以满足客户的需求；

· 作为公司效果类媒体广告的专家，带领团队研究和学习本领域的前沿趋势和平台，持续输出策略、观点和研究以提升公司在该领域的能力竞争力。作为专家为管理层提供专业建议。

资质要求

· 大学本科以上学历，理工科优先

· 8年以上数字媒体经验，6年以上效果类媒体经验

· 丰富的百度SEM经验，拥有百度中级认证

· 管理和执行大型效果广告客户的经验

· 护肤品和美妆行业的工作经验

· 对SEM广告平台的丰富经验和深刻理解

· 对各大效果类广告平台的深刻理解

· 对电商效果类广告的深刻理解

· 出色的人际沟通能力和提案能力

· 出色的领导力和抗压能力

· 具备优秀的数据分析和逻辑推理能力

· 对新兴平台的兴趣和优秀学习能力

KEY RESPONSIBILITY

· Understand market, business, consumer and media and performance media through market research and intelligence.

· Understand the client’s business objectives and KPIs, manage and be accountable for end-to-end delivery of large budget performance media campaigns against targets, across tactics including but not limited to paid search, e-commerce pay-per-click ads, pay-per-click display ads, paid social media, display networks etc.

· Closely work with Business Management, Strategy & Planning, and Media Investment teams to identify trends and make performance media strategy on a quarterly basis.

· Lead and manage a team and suppliers to execute performance media operations, analytics and optimization on regular basis.

· Source and develop relationships with key suppliers to ensure service and delivery expectations are being met.

· Establish your position as a thought leader, with demonstrable thought leadership including a deep awareness of performance/programmatic platforms and industry trends. Be an important advisor to senior management as an expert.

QUALIFICATIONS

· Bachelor diploma and above, Science or technology preferred

· 8 years plus digital media/6 years plus performance media experience

· Rich experience of Baidu SEM, holder of Baidu BCCM mid-level

· Experienced in managing and executing large budget performance media projects

· Experienced in skincare and beauty industry brands

· In-depth understand of SEM ad platforms, leading e-commerce ad platforms and performance PPC ad platforms

· Outstanding inter-personal communication and presentation skills

· Outstanding leadership and ability to work under pressure

· Outstanding data analytics and critical thinking skills

· Ability and enthusiasm in learning new performance media platforms